{"product_id":"evo-pete-ionic-paddle-brush","title":"Evo Pete Ionic Paddle Brush","description":"\u003cp\u003eA paddle brush that actually earns the counter space. Pete is evo's multi-purpose ionic styling brush - built for smoothing, detangling, and straightening with heat, using anti-static ionic nylon pins that generate negative ions to actively reduce frizz as you work. The soft rubber cushion base absorbs pressure during detangling so you're not dragging, and the FSC-certified wood construction means the brush is as environmentally considered as the rest of the evo range. The tool that makes every product in your routine work harder.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, particularly medium to long lengths\u003c\/li\u003e\n\u003cli\u003eAnyone who blow-dries regularly, wants to reduce frizz during styling, or needs a reliable brush for daily detangling and smoothing. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIonic nylon pins generate negative ions to actively reduce frizz during styling\u003c\/li\u003e\n\u003cli\u003eAnti-static properties leave hair smoother, healthier, and more manageable\u003c\/li\u003e\n\u003cli\u003eHigh-heat resistant pins - safe for use with blow-dryers\u003c\/li\u003e\n\u003cli\u003eBall-tipped pins protect the scalp during styling\u003c\/li\u003e\n\u003cli\u003eNatural soft rubber cushion provides gentler detangling with less breakage\u003c\/li\u003e\n\u003cli\u003ePaddle shape covers more surface area for faster blow-drying\u003c\/li\u003e\n\u003cli\u003eFSC-certified wood from well-managed forests\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, especially medium to long lengths \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eIonic brushes work by releasing negatively charged ions onto the hair during brushing. Frizz and static are caused by positively charged ions in hair that has been rubbed, dried, or humidity-affected. The negative ions from the ionic pins neutralise that charge on contact, reducing static, smoothing the cuticle, and leaving hair with a calmer, shinier, more manageable finish. The rubber cushion base means the pins flex rather than drag, making detangling significantly more comfortable and reducing breakage. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eBlow-dry hair until almost dry \u003cem\u003ebefore\u003c\/em\u003e using Pete.\u003c\/li\u003e\n\u003cli\u003eBrush through the hair in a downward motion from roots to ends while directing airflow from a blow-dryer fitted with a concentrator nozzle.\u003c\/li\u003e\n\u003cli\u003eWork section by section for the smoothest result. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eA good paddle brush is one of those tools that quietly improves everything. Pete does everything you'd want from a daily driver - it \u003cstrong\u003edetangles\u003c\/strong\u003e without ripping, it \u003cstrong\u003esmooths\u003c\/strong\u003e during blow-drying, and the ionic technology makes a genuine, noticeable difference to frizz and static. The \u003cstrong\u003eFSC-certified wood\u003c\/strong\u003e is consistent with evo's overall sustainability approach. If you're using evo's Lockdown Smoothing Treatment, Pete is the natural companion for the blow-dry step.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":45465549308086,"sku":"orz1789658627536","price":33.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/2996\/0374\/files\/evo-pete-ionic-paddle-brush_1.jpg?v=1789658631","url":"https:\/\/cycleaeroclad.shop\/products\/evo-pete-ionic-paddle-brush","provider":"My Store","version":"1.0","type":"link"}