{"product_id":"fulton-roark-hwy-190-extrait-de-parfum-50ml","title":"Fulton \u0026 Roark Hwy 190 Extrait De Parfum (50ml)","description":"\u003cp\u003eA vast expanse of \u003cstrong\u003eDesert Wind\u003c\/strong\u003e, \u003cstrong\u003eFreesia\u003c\/strong\u003e, and \u003cstrong\u003eMyrrh\u003c\/strong\u003e.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eScent Profile: Hwy 190\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eOlfactive Family: \u003c\/strong\u003eWoody Amber\u003cbr\u003eSeductive. Direct. Expansive.\u003c\/p\u003e\n\u003cp\u003eHwy 190 opens bright and radiant before settling into resinous depth and dry desert woods.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Fresh Orange, Pink Pepper, White Freesia\u003cbr\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e Myrrh, Cistus Labdanum, Cypriol Heart\u003cbr\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Vanilla Bean, Vetiver Java, Cedarwood\u003c\/p\u003e\n\u003cp\u003eCitrus and pink pepper provide immediate lift. White freesia adds a subtle floral clarity. As it evolves, myrrh and labdanum introduce incense warmth, balanced by smoky vetiver and dry cedarwood. The vanilla bean in the base adds smoothness without sweetness.\u003c\/p\u003e\n\u003cp\u003eIt’s warm, resinous, and confidently structured.\u003c\/p\u003e\n\u003ch2\u003eWhat It Smells Like\u003c\/h2\u003e\n\u003cp\u003eHwy 190 smells like sun on stone and warm air moving across open desert. Bright citrus gives way to dry incense and smoky woods. The vetiver is clean but grounded, while myrrh and labdanum create depth without heaviness.\u003c\/p\u003e\n\u003cp\u003eIt feels expansive and minimal at once - a scent with space in it.\u003c\/p\u003e\n\u003ch2\u003eInspiration\u003c\/h2\u003e\n\u003cp\u003eNamed for the highway that cuts through Death Valley, Hwy 190 captures the vastness and stark beauty of the desert landscape. It’s a fragrance built on contrast — brightness against dryness, floral lift against smoky woods, movement against stillness.\u003c\/p\u003e\n\u003cp\u003eLike the drive itself, it unfolds gradually: first vibrant and energetic, then settling into something deeper, warmer, and more hypnotic.\u003c\/p\u003e\n\u003cp\u003eIt’s not subtle — but it’s never overwhelming.\u003c\/p\u003e\n\u003ch2\u003eMaximum Concentration. Exceptional Presence.\u003c\/h2\u003e\n\u003cp\u003eAfter years of refining their solid fragrance craftsmanship, Fulton \u0026amp; Roark introduced Extrait de Parfum - their most concentrated and longest-lasting fragrance format to date. Each scent is formulated at a true Extrait de Parfum concentration (25–30%), significantly higher than most fragrances on the market.\u003c\/p\u003e\n\u003cp\u003eFor comparison:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEau de Toilette (EDT): typically 5–10%\u003c\/li\u003e\n\u003cli\u003eEau de Parfum (EDP): typically 10–20%\u003c\/li\u003e\n\u003cli\u003eFulton \u0026amp; Roark Extrait: 25–30%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe result is deeper complexity, enhanced longevity, and a fragrance that evolves beautifully throughout the day. \u003c\/p\u003e\n\u003ch2\u003eWhat Makes Extrait Different?\u003c\/h2\u003e\n\u003cp\u003eHigher fragrance concentration means:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreater Longevity\u003c\/strong\u003e - Designed to last 8–12+ hours depending on skin chemistry and environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRicher Depth\u003c\/strong\u003e - Base notes develop more fully and remain present longer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmoother Evolution\u003c\/strong\u003e - The scent unfolds gradually, revealing layers with time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLess Product Needed\u003c\/strong\u003e - A light application delivers powerful impact. This is fragrance with intention and endurance. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Wears\u003c\/h2\u003e\n\u003cp\u003eExtrait de Parfum sits closer to the skin than overly diffusive sprays but lasts significantly longer than lower-concentration fragrances. Expect:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStronger opening presence\u003c\/li\u003e\n\u003cli\u003eLonger mid-note development\u003c\/li\u003e\n\u003cli\u003eA persistent, refined drydown It’s noticeable without being aggressive — powerful but composed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eSpray lightly on pulse points - wrists, neck, or chest.\u003c\/li\u003e\n\u003cli\u003eAvoid over-application - the higher concentration requires less product.\u003c\/li\u003e\n\u003cli\u003eAllow the fragrance to evolve naturally throughout the day.\u003c\/li\u003e\n\u003cli\u003eTwo to three sprays are typically sufficient. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, we recommend Fulton \u0026amp; Roark Extrait de Parfum for customers who want maximum performance without sacrificing refinement. It’s ideal for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThose who want all-day longevity\u003c\/li\u003e\n\u003cli\u003eEvenings and colder seasons\u003c\/li\u003e\n\u003cli\u003eSignature scent seekers\u003c\/li\u003e\n\u003cli\u003eCustomers upgrading from solid cologne\u003c\/li\u003e\n\u003cli\u003eAnyone who appreciates depth and nuance in fragrance\u003c\/li\u003e\n\u003cli\u003eThis is Fulton \u0026amp; Roark at its most expressive and enduring. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003eWhat is an Extrait de Parfum? It’s the highest standard concentration of fragrance, typically 20–30%, offering longer wear and richer depth than EDT or EDP. \u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eHow long does it last?\u003c\/strong\u003e Most wearers experience 8–12+ hours depending on application and skin chemistry.\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eIs it stronger than the Solid Cologne?\u003c\/strong\u003e Yes. Extrait de Parfum offers more projection and longer wear.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eIs it overpowering?\u003c\/strong\u003e When applied correctly (2–3 sprays), it remains refined and balanced.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eIs this good for everyday use?\u003c\/strong\u003e Yes - though many customers prefer it for evenings, special occasions, or cooler months.\u003c\/p\u003e","brand":"Fulton \u0026 Roark","offers":[{"title":"Default Title","offer_id":45465635193014,"sku":"svv1789659877978","price":158.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/2996\/0374\/files\/fulton-roark-hwy-190-extrait-de-parfum-50ml_1.jpg?v=1789659882","url":"https:\/\/cycleaeroclad.shop\/products\/fulton-roark-hwy-190-extrait-de-parfum-50ml","provider":"My Store","version":"1.0","type":"link"}