{"product_id":"ursa-major-go-easy-daily-shampoo-295ml","title":"Ursa Major Go Easy Daily Shampoo (295ml)","description":"\u003cp\u003eA daily shampoo built for hair that actually wants to cooperate. Go Easy starts where most shampoos don't - with Organic Aloe Juice as its base rather than water - and builds from there with a sulfate-free Coconut Surfactant blend that creates a rich, foaming lather without stripping moisture from hair or scalp. Macadamia Oil restores softness, body, and shine with every wash, Panthenol (Pro-Vitamin B5) conditions and strengthens, and Hydrolyzed Soy Protein supports hair health from the inside out. Licorice Root soothes the scalp and helps address dryness, and Cade Oil brings a traditional scalp-care ingredient with a long history of use. The scent is a warm, woodsy blend of Sandalwood and fresh Balsam Fir - a forest-fresh start to every wash day.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eA versatile daily shampoo for all hair types, particularly those dealing with dryness, dullness, or a sensitive scalp. Gentle enough for frequent use without over-stripping, conditioning enough to leave hair manageable and soft. Pairs with the Go Easy Daily Conditioner for a complete wash day routine.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOrganic Aloe Juice base delivers hydration from the very first ingredient\u003c\/li\u003e\n\u003cli\u003eSulfate-free Coconut Surfactants create a rich lather without stripping hair or scalp\u003c\/li\u003e\n\u003cli\u003eMacadamia Oil restores softness, body, and shine with every wash\u003c\/li\u003e\n\u003cli\u003ePanthenol (Pro-Vitamin B5) conditions and strengthens hair\u003c\/li\u003e\n\u003cli\u003eLicorice Root soothes scalp dryness and supports a healthy, comfortable scalp\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Soy Protein supports hair strength and condition\u003c\/li\u003e\n\u003cli\u003eVegan, cruelty-free, and free from petrochemicals, sulphates, parabens, and synthetic fragrances \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eWarm and woodsy - Sandalwood grounds the blend with a quiet, resinous depth, while Balsam Fir adds a clean, evergreen freshness that makes every wash feel like a forest reset.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Aloe Leaf Juice\u003c\/strong\u003e (Aloe Barbadensis Leaf Juice) - Forms the hydrating base of the formula, delivering moisture and soothing benefits from the first ingredient down\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Surfactants\u003c\/strong\u003e (Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate) - Plant-derived cleansing agents that create a rich, foaming lather without stripping hair of moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMacadamia Seed Oil\u003c\/strong\u003e (Macadamia Integrifolia Seed Oil) - Rich in fatty acids to help restore softness, body, and shine to hair with every wash\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e - Pro-Vitamin B5 that conditions, strengthens, and helps improve hair manageability\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLicorice Root Extract\u003c\/strong\u003e (Glycyrrhiza Glabra Root Extract) - Soothes scalp dryness and helps promote a healthy, comfortable scalp environment\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Soy Protein\u003c\/strong\u003e - Helps strengthen and condition hair for a healthier, more resilient result over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCade Oil \u003c\/strong\u003e(Juniperus Oxycedrus Wood Tar) - A traditional scalp-care ingredient that supports scalp health and adds depth to the formula's woodsy aromatic profile \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and massage into a lather from roots to ends. Rinse thoroughly. Follow with Go Easy Daily Conditioner for best results.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eDaily shampoos often walk a fine line between cleaning effectively and leaving hair feeling stripped - Go Easy handles it by starting with an Organic Aloe base and keeping the surfactant blend sulfate-free throughout. The result is a shampoo that genuinely conditions as it cleans, with a scalp-soothing ingredient lineup that makes it suitable for everyday use. The warm Sandalwood and Balsam Fir scent is a welcome departure from the usual clinical or overly sweet options in the daily shampoo space. Ursa Major is a certified B Corp and Plastic Negative brand.\u003c\/p\u003e","brand":"Ursa Major","offers":[{"title":"Default Title","offer_id":45465566281910,"sku":"csi1789658915436","price":19.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/2996\/0374\/files\/ursa-major-go-easy-daily-shampoo-295ml_1.jpg?v=1789658919","url":"https:\/\/cycleaeroclad.shop\/products\/ursa-major-go-easy-daily-shampoo-295ml","provider":"My Store","version":"1.0","type":"link"}