Blumaan Hydrating Pomade (71g)

Most pomades make a trade-off: high hold comes with high shine, a heavy feel, or a formula that dries your hair out over time. Hydrating Pomade doesn't play by those rules. This is a water-based pomade that delivers strong, lasting hold and a natural low-shine finish - while actually leaving your hair in better condition than it found it. Biotin, Panthenol, Hydrolyzed Soy Protein, and Silk Amino Acids aren't filler ingredients here - they're doing real work, conditioning and strengthening hair with every use.

The formula washes out cleanly without the hot-water battle of wax-based pomades, and it doesn't leave that heavy, coated feeling that traditional pomades are known for. Apply it to clean, dry hair and shape into slick backs, brush backs, or any polished look that needs hold with a finish that doesn't scream "product." 

• Hold:8/10
• Shine: 4/10
• Finish: Natural low shine
• Best for: Thick, medium to long hair
• Application: Dry hair
• Reworkable: Yes 

Who's It For

Anyone who wants the hold of a pomade without the grease or heaviness. Particularly well-suited to thick and medium-to-long hair types that need real control for cleaner, more polished looks. A great choice for slick backs, brush backs, and defined styles where shine needs to look natural, not wet.

Key Benefits

• High hold that lasts - Strong enough to keep thick and longer hair in place all day without re-applying.
• Natural low shine - Enough sheen to look polished, not so much that it looks greasy or overdone.
• Conditions hair with every use - Biotin, Panthenol, Soy Protein, and Silk Amino Acids work to strengthen and nourish hair over time, not just hold it in place.
• Water-based formula - Washes out easily at the end of the day without the hot-water struggle of traditional wax-based pomades.
• Lightweight feel - Doesn't load hair down or leave a coated, heavy feeling after application.
• Reworkable - Remains pliable so you can reshape your style throughout the day.
• Paraben-free and cruelty-free - Clean formula, ethically made. 

Scent Profile

A clean, fresh burst of peppermint. Cool and invigorating on application, it settles into a subtle, clean-hair scent once styled.

Key Ingredients

• Beeswax (Cera Alba) - Provides a strong, flexible hold base that keeps hair in place without stiffness.
• Candelilla Wax (Euphorbia Cerifera Wax) - A plant-derived wax that defines and sculpts without weighing hair down.
• Castor Oil (Ricinus Communis Seed Oil) - Nourishes and strengthens hair strands with fatty acids and Vitamin E for healthier-looking hair over time.
• Grape Seed Oil (Vitis Vinifera Seed Oil) - A lightweight conditioning oil that adds softness and shine without greasiness.
• Aloe Vera (Aloe Barbadensis Leaf Juice) - Soothes the scalp, adds moisture, and helps keep hair hydrated throughout the day.
• Biotin (Vitamin B7) - Supports keratin production and contributes to stronger, healthier hair with regular use.
• Panthenol (Pro-Vitamin B5) - Penetrates the hair shaft to add moisture, improve elasticity, and reduce breakage.
• Hydrolyzed Soy Protein - Strengthens the hair structure and helps repair damage from styling and environmental exposure.
• Silk Amino Acids - Ultra-fine proteins that smooth the hair cuticle, add a natural sheen, and improve manageability.
• Peppermint Oil (Mentha Piperita Oil) - Provides the product's signature fresh scent while stimulating the scalp. 

How To Use

Scoop a dime-sized amount and warm it between your palms until emulsified. Apply evenly through dry hair and style into your desired look. Finish with a small additional amount for stronger hold where needed. For maximum volume and hold, pre-style with Blumaan Wax Fiber before blow-drying, then finish with Hydrating Pomade. 

Why MASC Recommends This

Hydrating Pomade is the rare product that earns its place for what it does on top of the hold - the conditioning ingredients make a genuine difference with regular use, and the easy wash-out alone sets it apart from most pomades in this category. If you've been tolerating a pomade rather than loving it, this is worth the switch.