Captain Fawcett Matt Clay - Blue (100g)

Relaxed, reworkable and refreshingly low-maintenance. Captain Fawcett's Clay Pomade is a medium-hold matte styler built for fine to medium hair that wants volume, movement and touchable texture without weight or shine. The kind of product that makes a carefully tousled look look genuinely unplanned. A 2025 London Packaging Week Innovation Awards finalist. Perfect for off-duty charm or days when the brief is 'effortlessly put-together.'

• Hold: Medium
• Shine: None
• Finish: Matte
• Best For: Casual texture on fine to medium hair
• Application: Dry or towel-dried hair
• Reworkable: Yes - throughout the day

Who's It For

Ideal for those with fine or medium hair who want a natural, understated look - no shine, no stiffness, no obvious product. Works well for soft crops, textured cuts, bedhead styles and anywhere a more structured pomade would look out of place. Suits everyday use and re-styling on the go. 

Key Benefits

• Medium hold keeps styles in place without rigidity - moves naturally with hair throughout the day
• Matte finish adds texture and definition with no shine or oily appearance
• Kaolin Clay (Kaolin) absorbs excess oil at the scalp and adds body, giving fine hair an instant lift
• Adds volume without weighing hair down - particularly effective on finer hair types
• Fully reworkable throughout the day - reshape and refresh with fingertips without re-applying
• 2025 London Packaging Week Innovation Awards Finalist 

Scent Profile

A warm, rounded signature that works in the background without demanding attention. Fragrance Character: Verdant woods, warm spice and a lift of bright citrus

Key Ingredients

• Kaolin Clay - mineral clay that absorbs excess oil, adds mattifying texture and provides body and lift to fine hair
• White Beeswax (Cera Alba) - natural wax that binds the formula and contributes flexible hold and workability
• Carnauba Wax (Copernicia Cerifera Cera) - plant-derived hard wax that adds structure and holds the matte finish
• VP/VA Copolymer - film-forming fixative that helps maintain style shape and reworkability throughout the day
• PEG-7 Glyceryl Cocoate - coconut-derived conditioning agent that softens hair and aids smooth application 

How To Use

Work a small amount through dry or towel-dried hair using fingertips. Build texture and shape gradually - start with less than you think you need. Re-work and reshape freely throughout the day by running fingers through the hair. For more volume, apply to the roots first before working through lengths.

Why MASC Recommends This

The Clay Pomade is the most low-key member of the Captain Fawcett styling range - and intentionally so. Kaolin Clay is a genuinely effective volumizing and mattifying ingredient for fine hair, and the reworkable formula means this product earns its place in a daily routine rather than a special occasion kit. A reliable, fuss-free choice for those who want their hair to look considered without looking styled.