Ursa Major Fortifying Gel Moisturizer (50ml)

All-day hydration without a trace of heaviness. Fortifying Gel Moisturizer is a lightweight, serum-textured daily Moisturizer built for skin that wants serious hydration without shine, congestion, or that suffocating heavy-cream feeling. Willow Bark BHA soothes and conditions, Organic Aloe and Prickly Pear calm and hydrate, and Birch Sap delivers antioxidants, vitamins, and minerals alongside lasting moisture. Absorbs fast, layers clean, and works as a non-pilling base under SPF or makeup. Works just as well as a post-shave soother or after-sun step when skin needs calming in a hurry. The scent is a bright, herbal blend of Lavender, Lime, Spearmint, and Rosemary - clean and invigorating without overpowering.

Who's It For

Formulated with oily, combination, and acne-prone skin in mind - and anyone who finds richer creams too heavy for daily wear. A strong choice for warmer months or humid climates where a lighter Moisturizer is a relief. Works for all skin types that prefer a faster-absorbing, shine-free finish. 

Key Benefits

• Lightweight, serum-like texture absorbs quickly for all-day hydration without heaviness
• Willow Bark BHA soothes, conditions, and helps keep skin clear
• Organic Aloe and Prickly Pear calm and hydrate without clogging pores
• Birch Sap delivers antioxidants, vitamins, and minerals alongside lasting moisture
• Non-pilling formula works as a clean base under SPF or makeup
• Doubles as a soothing post-shave balm and after-sun step
• Vegan, cruelty-free, and free from petrochemicals, sulphates, parabens, and synthetic fragrances 

Scent Profile

Bright and herbal - Lavender and Rosemary ground the blend, while Lime and Spearmint add a fresh, invigorating lift. Clean and light, fading quickly after application.

Key Ingredients

• Willow Bark Extract (Salix Nigra Bark Extract) - A natural source of salicylic acid (BHA) that soothes, conditions, and helps keep skin clear and balanced
• Organic Aloe Leaf Juice (Aloe Barbadensis Leaf Juice) - Hydrates and soothes skin, making the formula comfortable for even reactive or sensitive skin
• Prickly Pear Extract (Opuntia Ficus-Indica Stem Extract) - Calms skin while delivering lightweight, non-greasy hydration
• Kendi Seed Extract (Aleurites Moluccana Extract) - Provides lightweight, fast-absorbing hydration without heaviness or residue
• Birch Leaf Extract (Betula Alba Leaf Extract) - Delivers antioxidants, vitamins, and minerals alongside serious hydration
• Olive Leaf Extract (Olea Europaea Leaf Extract) - Rich in antioxidants that help moisturise and soothe skin
• Witch Hazel Water (Hamamelis Virginiana Water) - A natural astringent that helps minimise the appearance of pores and keep skin balanced 

How To Use

Apply 1 to 2 pumps to clean, dry skin morning and evening - or both. Works well layered under SPF or makeup without pilling. Pro tip: Apply after shaving or sun exposure for a soothing hit from calming actives like Aloe and Willow Bark.

Why MASC Recommends This

A gel Moisturizer done right is hard to find - lightweight enough for oily skin, effective enough to actually hydrate, and versatile enough to pull double duty as a post-shave soother and primer. Fortifying Gel Moisturizer checks all of those boxes without synthetic fragrances or pore-clogging fillers. Ursa Major is a certified B Corp and Plastic Negative brand, and this is the kind of everyday product that makes a clean routine genuinely easy to stick to.