Ursa Major Go Easy Daily Shampoo (295ml)

A daily shampoo built for hair that actually wants to cooperate. Go Easy starts where most shampoos don't - with Organic Aloe Juice as its base rather than water - and builds from there with a sulfate-free Coconut Surfactant blend that creates a rich, foaming lather without stripping moisture from hair or scalp. Macadamia Oil restores softness, body, and shine with every wash, Panthenol (Pro-Vitamin B5) conditions and strengthens, and Hydrolyzed Soy Protein supports hair health from the inside out. Licorice Root soothes the scalp and helps address dryness, and Cade Oil brings a traditional scalp-care ingredient with a long history of use. The scent is a warm, woodsy blend of Sandalwood and fresh Balsam Fir - a forest-fresh start to every wash day.

Who's It For

A versatile daily shampoo for all hair types, particularly those dealing with dryness, dullness, or a sensitive scalp. Gentle enough for frequent use without over-stripping, conditioning enough to leave hair manageable and soft. Pairs with the Go Easy Daily Conditioner for a complete wash day routine.

Key Benefits

• Organic Aloe Juice base delivers hydration from the very first ingredient
• Sulfate-free Coconut Surfactants create a rich lather without stripping hair or scalp
• Macadamia Oil restores softness, body, and shine with every wash
• Panthenol (Pro-Vitamin B5) conditions and strengthens hair
• Licorice Root soothes scalp dryness and supports a healthy, comfortable scalp
• Hydrolyzed Soy Protein supports hair strength and condition
• Vegan, cruelty-free, and free from petrochemicals, sulphates, parabens, and synthetic fragrances 

Scent Profile

Warm and woodsy - Sandalwood grounds the blend with a quiet, resinous depth, while Balsam Fir adds a clean, evergreen freshness that makes every wash feel like a forest reset.

Key Ingredients

• Organic Aloe Leaf Juice (Aloe Barbadensis Leaf Juice) - Forms the hydrating base of the formula, delivering moisture and soothing benefits from the first ingredient down
• Coconut Surfactants (Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate) - Plant-derived cleansing agents that create a rich, foaming lather without stripping hair of moisture
• Macadamia Seed Oil (Macadamia Integrifolia Seed Oil) - Rich in fatty acids to help restore softness, body, and shine to hair with every wash
• Panthenol - Pro-Vitamin B5 that conditions, strengthens, and helps improve hair manageability
• Licorice Root Extract (Glycyrrhiza Glabra Root Extract) - Soothes scalp dryness and helps promote a healthy, comfortable scalp environment
• Hydrolyzed Soy Protein - Helps strengthen and condition hair for a healthier, more resilient result over time
• Cade Oil (Juniperus Oxycedrus Wood Tar) - A traditional scalp-care ingredient that supports scalp health and adds depth to the formula's woodsy aromatic profile 

How To Use

Apply to wet hair and massage into a lather from roots to ends. Rinse thoroughly. Follow with Go Easy Daily Conditioner for best results.

Why MASC Recommends This

Daily shampoos often walk a fine line between cleaning effectively and leaving hair feeling stripped - Go Easy handles it by starting with an Organic Aloe base and keeping the surfactant blend sulfate-free throughout. The result is a shampoo that genuinely conditions as it cleans, with a scalp-soothing ingredient lineup that makes it suitable for everyday use. The warm Sandalwood and Balsam Fir scent is a welcome departure from the usual clinical or overly sweet options in the daily shampoo space. Ursa Major is a certified B Corp and Plastic Negative brand.